3 Factors That Impede Your Home Selling Process

All sellers have two end goals in mind: to sell their home in the shortest possible time and to make a profitable sale. If you wish to meet these goals, be mindful of certain practices that can impede the home-selling process. Knowing how to avoid the pitfalls will help you attract serious buyers and sell your home for a good price.

In this article, we have listed three common factors that can negatively impact the home-selling process. So, let’s dig in.

Unrealistically High Asking Price

Most sellers are tempted to demand a high asking price for their home, and understandably so. However, demanding an exceptional price for your home is counterproductive. To price your home accurately and realistically, do the following:

  • Conduct a comparative market analysis to identify the value of similar properties in your neighboring area.
  • Study current market trends and analyze recent sales data. This will give you a realistic picture of buyers’ purchasing power and help you determine a realistic price for your home.

Nowadays, buyers have access to all the data, and they analyze and compare different properties before finalizing one. Therefore, demanding a higher-than-usual price will cause buyers to lose interest in your home, and it may remain unsold for a long time.

Listing Without Fixing The Issues First

Homes are meant to be inhabited. All homes go through wear and tear when people live in them. However, when it’s time to sell, some sellers are not interested in fixing the issues and making home improvements. This can drastically reduce the appeal of your home, and you may end up losing serious buyers. Buyers look for move-in-ready homes that do not require much effort on their part.

Before listing your home for sale, we recommend to make the following home improvements:

  • Fix chipping paint. If your budget allows, repaint the entire home. A fresh coat of paint gives the home a bright and shiny appearance.
  • Fix all plumbing and electrical issues.
  • Declutter your home and get rid of personal belongings.
  • Remove outdated seasonal decor.
  • Work on your home’s curb appeal, as the home’s exterior gives the first impression.
  • Deep clean the home to get rid of lingering smells, cobwebs, accumulated dust, and resistant stains.
  • If you have a pest infestation, carry out a pest control treatment to get rid of the nasty insects.

Sticking to Traditional Marketing and Listing StrategiesHome Selling Process

  • You can stage your home perfectly, but if you don’t market it effectively, buyers won’t learn about it, and all your efforts will be in vain. One recurrent issue we have observed with sellers is that they tend to rely on traditional means of marketing, such as posting newspaper ads or placing yard signs. While conventional methods have a certain impact, relying solely on them limits your home’s exposure drastically.

Instead, use a combination of conventional and modern marketing techniques, such as social media platforms, home-selling apps, virtual staging and tours, influencer marketing, online ads, and video marketing. Nowadays, buyers browse online platforms tirelessly to find their ideal home.

  • Create engaging and informative content by taking professional pictures of your home that highlight its best features. Write detailed and compelling descriptions of your home, highlighting its selling points. Provide up-to-date contact information so buyers can easily reach you.

If you wish to streamline and speed up the home-selling process, hire a professional realtor who will help and guide you every step of the way. Looking for a trustworthy realtor in Morris County? Contact Jackie Scura. We are an experienced team of real estate professionals who provide expert guidance and support throughout the home-selling process. Call us at (973) 319-8334 for more information.

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