The Secret to A Successful Open House – 4 Tips to Remember

When is the best time to hold a successful open house?

Before finalizing a house, the buyer wants to be absolutely sure about his decision, and open houses help move things along. Open houses enable potential buyers to view and inspect the house to help them decide whether to purchase the property. Typically, the seller and the listing agent host open houses. During the open house, the listing agent answers the queries and concerns of potential buyers and provides them with relevant information about the structure, design features, history, etc. of the house.

Open houses play a pivotal role in attracting serious buyers and helping them come to a decision. For the success of an open house, keep in mind the following tips:

Use Digital Marketing to Spread The Word

  • Like any public event, the success of the open house depends on getting the right audience to attend the event. To make that happen, harness the power of digital marketing. Advertise the open house at real estate sites to inform people about the program. Most real estate websites allow agents to add information about open houses to your property listings. Buyers frequently visit real estate websites in their search for a good home that meets their requirements. Hence, advertising the open house on these websites will draw the right crowd for your event.

Along with that, you should also post about the open house on your social media accounts and encourage others to spread the word. With paid ads, your advertisement can reach a far wider audience. Post an interesting ad that clearly states all the necessary information. A little advertising effort goes a long way.

Choose The Date and Time Carefully

  • When choosing the date and time, prioritize the buyer’s convenience and schedule. During working days, most people don’t have the time and energy to visit houses or meet with the realtors. Therefore, Sunday afternoons are usually the best time for conducting an open house. By accommodating the buyer’s schedule, you can ensure enough foot traffic and generate buzz about your open house.

Declutter, Clean, and Stage The Home

An open house is an invitation for multiple visitors to view the home and analyze it as a viable property. Hence, you should present the home in the best possible condition. To prepare the home for an open house, consider the following:

  • Declutter the home and remove all your personal belongings. That includes family portraits, souvenirs, and everyday items. Leave no personal trace of the previous occupant. By depersonalizing the home, you allow the visitors to envision the house as their home, with their personal touch.
  • Remove all valuable items that can be misplaced easily. This includes cash, jewelry, expensive decoration pieces, etc.
  • Decluttering the home does not mean stripping it bare from all furniture and accessories. Redecorate the home strategically. Most buyers tend to focus the most on the living room, master bedroom, and kitchen. So make sure these areas are clean, functional, and accessorized charmingly. Proper ventilation, optimum temperature, and luminous lighting can leave an everlasting impression.

Use Handouts and Brochures For Information Dissemination

  • successful open houseOpen houses are the first step in the right direction to engage potential buyers. In a highly competitive market, buyers have lots of options to choose from. In their househunting journey, they will visit multiple houses to choose the house that best matches their requirements.

One easy way to make your house stand out is by preparing informative brochures and handouts with detailed information about the house. Include catchy images and contact information as well. Distribute these handouts among all the open house visitors.

Looking for a trustworthy realtor in Morris County? Contact Jackie Scura. We are an experienced team of real estate professionals who provide expert guidance and support throughout the home-selling process. Call us at 973-319-8334 for more information.

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